A leading medical device supplier in North America faced the
challenge of effectively showcasing their extensive experience
in supplying devices to healthcare systems. They sought to
tailor their corporate messaging specifically for supply chain
and procurement administrators in the healthcare industry.
The primary objective was to highlight their top sharps product
segment, emphasizing their capacity to handle high-volume orders
and consistently deliver superior performance.
Within a remarkably short span of 3 weeks, we developed a range
of strategies to amplify the company's presence in the targeted
business segment. We designed and meticulously tested a dynamic
microsite tailored to engage healthcare administrators
responsible for supply chain functions.
This included product pages with technical documentation and
effective marketing assets such as captivating landing pages for
their most sought-after products strategically deployed across
With our comprehensive solution, the medical device division
swiftly emerged as the top-performing segment for the supplier.
The company experienced exponential growth and solidified its
position as one of the largest independent suppliers of needles
and syringes in the United States.